Sustainable growth comes from structure, not heroics.
Building systematic processes
A proven, repeatable way to go from top of funnel to a closed deal. Systems built to give the best chance of the highest conversions throughout the sales pipeline.
Understanding your customers
A clear understanding of your Ideal Customer Profile and target markets. Where to find them, what they talk about, and what they care about.
Empowering your team
A relentless focus on identifying and removing blockers, both internally and with customers. An environment to excel and improve in.
A few things we’re great at
GO-TO-MARKET STRATEGY
Design repeatable GTM systems. Sales process architecture.
Territory planning. Pricing strategy that works for your customers and company targets.
Scale from spaghetti to system.
REVENUE & GROWTH SYSTEMS
Build AI-enabled revenue systems. Sales automation that scales. Customer success strategies. Measure what matters.
ROI-driven automation.
TEAM BUILDING & LEADERSHIP
Identify and hire high performers. Build repeatable training. Develop sales managers. Succession planning. Retention & retention.
Culture that compounds.
ENTERPRISE SALES & ACCOUNT STRATEGY
Complex deal cycles. C-level engagement. Territory planning.
Value proposition crafting. Contract negotiation. Renewal strategy.
Building partnerships that last.
01
THAIGER GROUP
transform an enterprise sales team, scale recurring revenue
Thaiger Group is the largest English-language media group in Thailand, serving publishers, advertisers, and content creators across Southeast Asia. Heading into late 2024, the company faced a critical moment …
The company needed a new growth strategy and the leadership to execute it.
02
THAIGER AI
Commercialize & scale an AI GTM product
ThaigerAI was a newly-spun subsidiary of Thaiger Group, built to commercialize AI-powered GTM systems.
How to design, launch, and scale a B2B AI SaaS product to 10 enterprise clients in 6 months, achieve 100% Year 1 retention, and build enough value to attract acquisition.
03
EZOIC INC.
Enterprise Sales in Competitive AdTech
Ezoic is a fast-growing AI AdTech company offering content monetization and cloud services to publishers and content creators globally. By 2018, it was scaling rapidly, targeting $100M+ USD annual recurring revenue.
How to consistently outperform in a crowded, competitive market. Over 5 years,personally sold/won 100M+ USD in enterprise deals while building and scaling a
high-performing sales team.
Philosophy & Principles
Listen First
Every company is different. Partnerships are built by deeply understanding your
customers, your market, your constraints. That listening informs everything.
Build Systems, Not Heroics
Sustainable growth comes from repeatable processes, not individual genius.
I help you build what scales beyond any one person.
Measure and Iterate
If you can’t measure it, you can’t improve it. We obsess over the metrics
that matter to move the needle and iterate based on data.
Who I work with
Series A-D, $1-100M ARR, rapid scaling
Building or restructuring sales orgs, complex deal cycles.
GTM for new technology, proving ROI, market education
Recurring revenue, partnership strategies, monetization
15+
years Scaling in SaaS, Enterprise, AI, Media sales
$120M+
In personal enterprise sales closed, deal won
53
SALES LEADERS DEVELOPED UNDER DIRECT GUIDANCE
$550M
value of new business delivered through TARGET AND TEAMS
About me
FOUNDER, ALPHAMORR
Adam F. Morrice
A philosopher by education with 15+ years leading sales and commercial development in SaaS, Enterprise and AI businesses. Chief Revenue Officer at Thaiger Group, Growth Director at ThaigerAI.
I have been fortunate enough to ground my career in two key passions; understanding customers deeply and helping people become the best versions of themselves. For nearly two decades I’ve led global technology businesses by listening closely to customers, building strong teams, and driving structured and high standards of innovation. For me, lasting and meaningful growth comes from listening first, leading with empathy and solving problems that make a difference to all sides of the relationship.
Currently founder of Alphamorr, CRO at Thaiger Group – also open to CRO/VP Sales roles with Australia-based companies.
ALPHAMORR Moments
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Ready to Build Something Great?
Whether you need help with GTM strategy, team scaling, or just want to explore possibilities – let’s talk. I’ll give you honest feedback on where your GTM can improve, and whether we’re a good fit to work together.