Driving revenue and audience growth
For a global media group with a distributed workforce, multiple web properties and teams overlapping to drive revenue and results, knowing which levers to pull to make a difference in the annual reports can be a struggle. That’s where Alphamorr stepped in.
FOCUSING EFFORTS
The Secret of Success
Most digital media properties are interconnected, almost living things. As teams and personnel change over time, it leads to disjointed and conflicting strategies that no one quite understands. Taking a holistic view of the moving parts, we focused on a few key areas:
Demand Analysis
Too many low-yield ad partners plugged in over time were delaying page loads for minimal benefit.
On-Page SEO
Many previously created pages were no longer up to standard with shifting Search Engine requirements.
AI Integration
The sensible integration of AI tools into publisher workflows cut down on manual repeat tasks.
Page Speed
Improving page speed itself does not yield higher traffic, but it does improve on-site experience, leading to improvement in user engagement metrics.
The results in numbers
YOY REVENUE +
+87%
AVG. ENGAGEMENT
+51s
TIME On SITE
+1:53
return visitors
+69%
Getting an insight into key focus areas is always a good start. Alphamorr’s experience allows us to survey your strategy from an outside perspective and pinpoint those meaningful possibilities.